Force of Nature × Fitbod
Creator Performance - one place for every influencer
Every creator we run paid media with, across Meta and TikTok, in one view: when the collaboration started, how much we have spent promoting them, what they earned back, how far they reach and how people engage - so we can decide who to lean into and who to rethink.
Timeframe: all-time per creator (each creator's full ad history, not a fixed window) - data as of 2026-07-23.
Meta conversion creators (raw ROAS)
Scale ≥ 1.0x
Maintain 0.5-1.0x
Review below 0.5x
TikTok awareness creators (reach efficiency - no purchase tracking)
Strong reach cheap reach + engaged
Avg reach middle of the pack
Weak reach costly reach or low engagement
Low spend under $500, not judged
How to read this / data sources
What counts as one creator. We group every ad by the creator behind it and merge their Meta and TikTok activity into a single row. A creator who runs on both platforms under slightly different handles may occasionally appear twice - the merge map is curated and easy to extend as we confirm identities.
Ad spend, not talent fees. "Ad spend" is what we paid the platforms to promote that creator's content (lifetime). It does not include any talent/licensing fee paid to the creator directly - the full cost of a relationship is this plus whatever the deal terms are.
Revenue & ROAS are Meta's raw numbers, no correction applied. An independent attribution source (AppsFlyer) shows Meta's figure can be off in either direction, so treat ROAS as directional, not exact. Revenue and ROAS are calculated on Meta ad spend only (not the combined Meta+TikTok spend in the "Ad spend" column). Cross-check the real subscriber reality in the Mixpanel line above.
TikTok is an awareness channel here. TikTok Spark ads drive reach and engagement, not tracked purchases, so TikTok creators show no ROAS - they are judged on reach, cost per 1,000 people reached, and engagement rate instead. Engagement rate is TikTok-only (likes+comments+shares over video plays); Meta reports engagement on a different basis and is not shown in this column to avoid a misleading comparison.
Reach is cumulative, not unique people. Reach sums each post's reach; the same person reached by two posts is counted twice. Read it as exposure volume, not distinct audience.
Talent fees come from the signed-creator sheet. "All-in cost" adds the talent fees on record to ad spend, for the real cost of the relationship. These are matched to platform activity by handle, so a creator whose sheet handle differs from their ad handle may show no fee even if a deal exists - only a subset of all signed deals map to creators currently running ads. Treat this as a working overlay, not a contract of record.
Scope. This covers creator collaborations only. Brand-owned ads and ads whose naming doesn't identify a creator are excluded (see the excluded-spend figure above). Real in-app subscriptions live in Mixpanel and cannot be split by individual creator (app events carry no per-post attribution), so this view never claims per-creator subscription counts.